Advancing trusted product identity.
Current product identification systems were designed for logistics, not security.
Yet global regulation increasingly depends on a trusted product identity.
It's time to rethink how physical products prove what they are.
As products become more intelligent, the methods to identify them must evolve too.
Unique by Design
Every physical product possesses characteristics that make it inherently distinguishable. The challenge is recognising that uniqueness reliably and at scale.
Machine Readable
The next generation of product identity should be instantly readable by machines while remaining practical for manufacturers, regulators and end users.
Built on Trust
Future identification frameworks must support authentication, traceability and interoperability across industries and jurisdictions.
Independent by structure.
Collaborative by
design.
VUPI brings together researchers, industry leaders and regulatory expertise to explore the future of trusted product identity.We are independent of any single technology, commercial interest or standards body.Our role is to facilitate dialogue, publish research and contribute to the development of practical frameworks for secure machine-readable product identity.
